Web3 Content Marketing Lead

We’re looking for a Content Marketing Lead (Web3) to own and scale our content strategy across channels, ensuring Mercuryo is seen as a leading voice in crypto payments, wallets, and Web3 infrastructure. This role combines storytelling, thought leadership, and data-driven distribution to engage partners, ecosystems, and the broader Web3 community.

You’ll lead the creation and execution of our content roadmap—spanning blogs, newsletters, social media, events, and partner co-marketing—while collaborating closely with product, sales, and design teams.

Your Role:

• Content Strategy & Execution

  • Define and drive Mercuryo’s B2B content strategy, with a focus on Web3 infrastructure, payments, and ecosystem thought leadership.

  • Own and manage editorial calendar across blog, social media, newsletter and email.

  • Implement SEO tactics to ensure Mercuryo content ranks in traditional SEO as well as AI search (ChatGPT, Perplexity).

• Content Creation & Distribution

  • Write article outlines and edit long-form blog articles, newsletters, and explainers.

  • Lead development of short-form content (social posts, recaps, market insights).

  • Repurpose event coverage, research findings, and product updates into engaging multi-channel stories.

  • Produce and edit long-form blog articles, newsletters, and explainers.

  • Create a specific calendar for event coverage, including live social updates on attendee presence, speaking slots, and key highlights.

  • Collaborate with design team to provide copy for offline and online materials (brochures, event stands, landing pages, ads).

  • Manage Mercuryo’s social media channels and SMM strategy — ensuring consistent messaging, timely posting, and community engagement.

  • Edit marketing materials to ensure consistency with Mercuryo’s tone of voice (TOV) and business goals.

• Performance & Optimization

  • Track performance of content campaigns (traffic, engagement, conversions, and qualitative signals).

  • Experiment with new formats (podcasts, video shorts, explainers) to extend reach, when applicable.

  • Continuously refine tone of voice and content frameworks to match Web3 audiences.

• Collaboration

  • Work with design team to bring content to life visually.

  • Support executives with ghostwritten LinkedIn posts, and event presence.

What We’re Looking For:

• 4–6 years of experience in content marketing or editorial, ideally in fintech, Web3, or SaaS.

• Strong track record of creating content that resonates with B2B and Web3-native audiences.

• Excellent writing and editing skills; ability to adapt tone across blog, newsletter, PR, and social.

• Experience with SEO, AEO (AI Engine Optimization), and content analytics.

• Familiarity with crypto/Web3 ecosystems (wallets, stablecoins, DeFi, exchanges).

• Ability to manage projects independently and work across multiple stakeholders.

• Bonus: experience in event coverage, thought leadership reports, or co-marketing campaigns.

What We Offer:

• Competitive market rate salary and performance-based incentives.

• 22 days annual leave with an additional 6 company days, plus bank holidays.

• Comprehensive health insurance plans.

• Extensive benefits program.

• Flexible work schedule and remote work options.

• Modern offices and co-working spaces across 6 countries.

• Working equipment.

• Professional development and training opportunities.

• Opportunity to shape the initiatives you’re working on.

• Diverse and friendly team.

• We are open-minded to new ideas.