VP of Marketing

As the VP of Marketing, you’ll define Adapty’s external communication strategy with app developers, build high-converting marketing funnels, and identify new marketing channels to drive growth. Your key responsibilities will include:

• Owning Adapty’s tone of voice to engage a technical audience.

• Create omnichannel marketing campaigns and execute them with the team.

• Supporting sales with ABM.

• Scaling Adapty community.

• Setting clear, data-driven, measurable goals and analyzing team performance against KPIs/OKRs.

• Building forecasts and marketing models for expected future revenue outcomes.

• Building marketing team.

• Create a lot of tech memes.

What We Expect

• Proven Experience: You built and led high-performance marketing teams in B2B SaaS with complex funnels. You know your numbers and can explain your accomplishments in detail.

• Data-Driven Approach: You develop and own the marketing plan, forecasts, and P&L, including unit economics. You are proficient in Excel or Python and can effortlessly work with numbers, making accurate estimations and calculations. You have strong analytical skills and know basic math.

• Omni-channel Expertise: You have built complex funnels incorporating multitouch actions such as content, community, demos, performance, ABM, and offline activities. You can easily design and estimate the outcomes of a multichannel campaign.

• Language Skills: You’re fluent in English and easy to chat with.

What We Offer

• Scaling Product. We achieved 3x profitable growth, launched a new product in 2024, and are scaling both products successfully.

• Challenging ICP. We work with developers and are building a product tailored for them and their teams. Creating high-quality campaigns for a premium technical audience is not always easy and can be challenging.

• Flexible Remote Work: Our team is (almost) 100% remote with people from the US to Thailand. Work from anywhere with a schedule that fits your life.

• Direct Communication: You’ll report and work closely directly with the CEO.

• Additional Benefits: Free English lessons, sports, and laptop reimbursements to support your growth.