User Acquisition Manager

Adapty makes it easier for mobile apps to implement in-app purchases and manage paywalls. We serve 15,000 apps, process $1 billion+ in in-app subscriptions annually, and have experienced consistent growth for the past two years.

Our team consists of more than 60 committed, product-driven professionals who thrive on tackling challenging tasks. Backed by top investors like 500 Startups and Surface Ventures, we are expanding our impact with a new professional services team dedicated to growth product management, performance marketing, creative production, and App Store optimization.

We are seeking a Mobile User Acquisition Manager (Middle) to develop and execute user acquisition strategies, promote mobile apps, and lead a creative team. In this role, you will build meaningful relationships with customers while driving measurable success.

What You Will Do

• Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization.

• Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook.

• Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance.

• Analyze the efficiency of campaigns and target audiences to enhance results.

• Oversee budgets and track performance to meet advertising objectives.

• Interact with clients and participate in pre-sale calls to build strong relationships.

• Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies.

• Experiment with innovative formats – work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness.

What We Expect

• Experience: At least 3 years in user acquisition for mobile apps with proven success in scaling efforts.

• Technical Expertise: Manage traffic across major platforms — launch and optimize ad campaigns on Meta, TikTok and Google, working with large budgets and ambitious performance goals;

• You have experience with web subscription user acquisition.

• Budget Management: Experience managing advertising budgets starting at $100,000 per month.

• Analytical Skills: Advanced proficiency in Google Sheets AppsFlyer, Power BI/Tableau, Amplitude with strong data analysis capabilities.

• Soft Skills: Fluency in English and the ability to communicate effectively with clients and teammates.

It’d Be Great If

• You have a proven track record of building user acquisition processes for apps from scratch.

What We Offer

• Motivated Team and Product: Join a team that is passionate about innovation and poised to scale dramatically with your contributions.

• Direct Communication: A transparent and straightforward work culture focused on achieving results.

• Fast-Track Impact: Receive immediate feedback from the market and contribute to Adapty’s expansion into new and exciting opportunities.

• Flexible Remote Work: Work from anywhere with a schedule that suits your life.

• Additional Benefits: English lessons, sports reimbursements, and more to support your personal and professional growth.