Team Lead CRM Manager

Key Responsibilities

• Lead and manage the regional CRM team, providing guidance, coaching, and performance management.

• Develop and execute comprehensive CRM strategies tailored to regional audiences to maximize engagement and retention.

• Oversee segmentation, targeting, and personalization efforts across email, push notifications, in-app messaging, and other CRM channels.

• Collaborate closely with cross-functional teams (Marketing, Sales, Product, Analytics) to align CRM initiatives with business objectives.

• Analyze campaign performance data and customer insights to continuously optimize CRM programs and recommend improvements.

• Manage CRM technology platforms and work with IT/vendors to ensure smooth system operations and data integrity.

• Stay updated with CRM best practices, tools, and trends within the media industry and recommend innovative solutions.

• Prepare and present regular reports on CRM KPIs, customer behavior, and campaign outcomes to senior leadership.

• Ensure compliance with data protection regulations (GDPR, CCPA, etc.) in all CRM activities.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field. MBA is a plus.

• Minimum 5 years of experience in CRM management, preferably within media, digital marketing, or related sectors.

• Proven experience leading and developing high-performing teams.

• Strong knowledge of CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot, Braze, etc.) and data analytics tools.

• Deep understanding of customer segmentation, lifecycle marketing, and personalization techniques.

• Excellent analytical skills with the ability to interpret data and translate insights into action.

• Strong communication and interpersonal skills to effectively collaborate with regional and global stakeholders.

• Detail-oriented with excellent project management and organizational skills.

• Familiarity with data privacy laws and compliance requirements.

What We Offer

• Dynamic and creative work environment in a leading media company.

• Opportunities for professional growth and development.

• Competitive salary and benefits package.

• Relocation package( tickets, 2 weeks accommodation, visa support). 

• Flexible working arrangements.