Social Media Manager

As the Senior SMM Specialist, you will be responsible for developing and executing high-impact social media strategies that resonate with a tech-savvy Web3 audience. You will manage and grow our social media channels, ensuring alignment with our brand’s voice, values, and community engagement. This role requires a creative mindset, strategic thinking, and hands-on experience in the Web3 space, including blockchain, decentralized finance (DeFi), NFTs, and DAOs.

Social Media Strategy & Planning

• Create and manage a comprehensive strategy across platforms (Twitter, TikTok, Instagram, Discord, Telegram, LinkedIn, etc.) with a focus on Web3 trends and community building

• Keep up with blockchain, crypto, NFTs, DAOs, and DeFi developments, and integrate these into strategy

• Plan and execute data-driven social media campaigns for brand initiatives, product launches, partnerships, and events

Content Creation & Execution

• Craft engaging and educational content tailored to Web3 audiences (posts, threads, memes, visuals), in collaboration with content teams

Community Engagement & Relationship Building

• Actively monitor and engage with the Web3 community—responding to queries, facilitating discussions, and managing conversations to foster trust

• Identify and collaborate with influencers, thought leaders, and key Web3 players to boost reach and authority

Analytics & Cross-Team Collaboration

• Track and analyze key social media metrics, providing insights and recommendations to optimize performance

• Work closely with marketing, product, and community teams to ensure alignment with broader goals

Experience Required

• 3+ years in Social Media Marketing, including 2+ years specifically in Web3, blockchain, or crypto industries

• Proven track record managing and growing social media channels (Twitter, Discord, Telegram, etc.) for Web3 projects or startups

• Demonstrated success in running data-driven social media campaigns

• Experience in community management and building online communities

• Familiarity with influencer marketing in the Web3 space

Skills

• Strong written and verbal communication skills, with the ability to simplify complex Web3 concepts

• Deep understanding of blockchain, crypto, DeFi, NFTs, and DAOs

• Proficiency in analytics tools (Google Analytics, Hootsuite, or similar)

• Ability to create engaging, educational, and platform-appropriate content

• Skilled at measuring performance and optimizing strategy based on insights

Mindset

• Data-driven and results-oriented approach

• High level of autonomy and ownership in a dynamic, fast-paced environment

• Passionate about the Web3 ecosystem and staying on top of trends

• Adaptable and proactive, comfortable navigating change and ambiguity

• Collaborative team player with a strong sense of community engagement

Why you'll love working with us

• Join a young, creative team in a fast-paced and supportive environment

• We’re open to new ideas — if you’ve got a vision, pitch it and make it happen

• Enjoy competitive pay that matches your skills and experience

• Be part of a company that’s shaping the future of DeFi

• Take time when you need it — we offer unlimited vacation days

• Get fully compensated for your work gear — we’ll set you up for success

• Travel with us! We host an annual team retreat at a top international location