Senior User Acquisition Manager (Facebook)

TOFU is a dream team, and here's why:

Product & Market:

• Building international SaaS for small businesses in the US (Tier-1 market)

• Current product: Invoice making app (web/mobile), B2C

• 3+ years in market, profitable with secured investment

• Growing from B2C invoicing into vertical SaaS for SMB in the US

Team & Approach:

• 30 people — remote results-oriented team

• Data-driven decisions: we only do what delivers 80% of results with 2% (yes, it’s not a mistake) of the most effective actions.

• Fast-paced execution: unconventional solutions, rapid iterations, deep ownership and engagement

• Experimentation culture: "ship it — unship it" — we're not afraid to roll back if something doesn't work

• Direct communication (tell it like it is), quick syncs instead of endless meetings

• Supportive environment where everyone impacts the product direction and bottom line

Why you'll love working here:

• Opportunity to grow into Content Lead within a year

• Join a team that supports you and enables any (valuable) idea you bring to life

• Grow the product from MVP to scale and shape its trajectory

• See tangible results from day one — your work directly impacts user growth and company revenue

• Access to all necessary tools and subscriptions

• Investment in your learning and development — attend conferences, courses, and meetups worldwideм

We're looking for a Senior User Acquisition Manager (Facebook). We need someone who takes ownership of results and is ready to develop and execute strategies that drive growth. The primary focus right now is Invoices Maker (web/iOS), but you'll also own UA across all company products.

Responsibilities:

• Manage ad campaigns for all our products (mobile/web) on Facebook, track performance against KPIs and budget plans

• Research, test ad copy and creatives, and monitor metrics

• Use AppsFlyer, Google Analytics, and other analytics platforms

• Prepare detailed reports with insights, recommendations, and campaign takeaways

• Stay on top of industry trends and adapt acquisition strategies to stay competitive

• Analyze the full funnel, propose ideas for optimization and improvement

What we expect:

• 4+ years of hands-on experience with Facebook and other ad channels (Microsoft Ads, etc.)

• Experience with Tier-1 markets (primarily US and Europe)

• Experience with subscription-based monetization (web/mobile apps)

• Proven track record managing large advertising budgets

• Strong ability to work with large datasets and conduct deep performance analysis

• Experience with tracking and analytics tools (Firebase, AppsFlyer, Google Analytics, etc.)

• English proficiency at Intermediate level or higher (B1+)

Benefits:

• Work from anywhere in the world or move to Cyprus with our relocation support if you want

• Health Insurance Compensation

• Investment in your learning and development — attend conferences, courses, and meetups worldwide

• Learn languages by Skyeng or Preply, we will pay for it

• Work with modern equipment; we provide MacBooks and mobile devices for work

• Work from an open-space office in any country and receive coworking compensation