Retention Marketing Manager

• 🌏 Fully Remote, B2B contract 

• ⚠️ We cannot pay businesses entities (IE, small businesses) registered in RU and BY.

We’re looking for a creative and detail-oriented Retention Marketing Manager to lead strategies that boost user engagement and retention, ultimately driving sales. In this role, you’ll collaborate with marketing, design, and data teams to launch impactful promo campaigns, run A/B tests, segment users, and more.

KEY RESPONSIBILITIES:

• Design and implement multichannel user journeys (email, push, in-app, web) based on behavioral data

• Track and optimize key retention metrics (ARPU, churn rate, LTV and others) using internal dashboards and analytics tools

• Build retention curves and run A/B tests to validate retention improvement hypotheses

• Design effective onboarding experiences: welcome flows, guides, and interactive tutorials

• Develop and implement loyalty programs and incentive mechanics to improve retention

• Launch and analyze NPS/CSAT surveys and collect feedback from at-risk users

• Collaborate with product to implement retention-focused features and content to craft effective triggers and communications

• Identify users at high risk of churn and launch win-back campaigns to re-engage lapsed users

YOUR PROFILE:

• 2+ years of experience in retention, lifecycle marketing and CRM in B2C products

• Strong marketing mindset with a strategic and structured approach

• Familiarity with user engagement tactics

• Experience with email platforms (e.g. Mailchimp, Klaviyo, or similar)

• Fluent in Russian and English

• Ability to work independently in a remote, fast-paced environment

• Familiarity with video streaming or content platforms is a plus

HIRING PROCESS:

• HR Screening (30 min)

• Case Task (2-4 hours)

• Team Interview (45 min)

• CEO Interview (30 min)

To apply, please, send your CV (in English) in DM.