Product Marketing Specialist

Baku, relocation.

Responsibilities

• Develop effective marketing strategies and implement go-to-market plans to achieve the company’s key OKRs.

• Conduct market and competitive analysis to improve competitiveness and increase PashaPay’s market share.

• Collaborate closely with product teams.

• Develop and adapt unique value propositions (UVP) for target segments and niches.

• Generate and validate marketing hypotheses.

• Plan and coordinate product launches and user scenarios together with product designers.

• Co-create long-term product development strategies (1–3 years) with product teams.

• Analyze marketing performance, forecast results, and measure the efficiency of marketing investments.

• Organize and conduct A/B and multivariate tests, as well as cohort analyses.

• Collaborate effectively with cross-functional teams (Growth, CVM, Performance, Sales, Product Management). Set and oversee tasks for internal marketing teams in implementing marketing activities.

• Develop ROI reports on marketing activities for management.

• Maintain the task tracker (Jira) systematically.

Requirements

• 5+ years of marketing experience, including at least 3 years in product marketing.

• Experience in fintech, digital banking, or ecosystem products is an advantage.

• Proven experience building end-to-end go-to-market strategies, including segment, channel, and activity descriptions.

• Experience in customer segmentation and understanding of various segmentation methodologies.

• Deep understanding of unit economics: CAC, LTV, Retention Rate, C1, AMPPU, Churn Rate.

• Experience working with analytics and BI tools (Amplitude, Mixpanel, Power BI, BigQuery).

• Skills in building and optimizing acquisition, activation, and retention funnels.

• Excellent cross-team communication and systems thinking skills.

• Results-oriented and able to work in a fast-changing environment.

Conditions

• Work in one of the best business centers in Baku (by the way, there are 275 sunny days a year!).

• Competitive salary “at market level.”

• Full relocation package to Baku + assistance with documentation.

• Health insurance, paid vacation, sick leave, corporate events and bonuses, fitness discounts.

• Work equipment provided.

• Opportunity to influence the product, open-minded leadership, and an ambitious, professional team.