Product Manager (Notifications and Lifecycle)

We are looking for a strategic product leader to lead the strategy and execution of how we communicate with our users. You will drive long-term retention, activation, and reactivation, build the CRM product roadmap, and implement scalable systems that directly impact key user and business metrics.

You’ll work cross-functionally with Engineering, Marketing, Data Science, and Core Product teams to deliver the best experience to our users. This is a highly visible, systems-oriented role that combines product craft, platform thinking, a data-driven approach, and user empathy.

Key Responsibilities:

• Own the end-to-end Notifications strategy, including push, Live Activity and in-app messaging.

• Balance retention uplift, irritation, and churn risk through evidence-based decision-making;

• Work with product teams across Simple to define the CRM journey according to existing and new product flows;

• Own the experimentation framework: hypothesis design, prioritization, segmentation, and implementation;

• Collaborate with engineering, design, analytics, and QA to deliver product changes and CRM-driven experiences;

• Ensure alignment and consistency across CRM touchpoints and product surfaces;

• Drive deep analysis of user behavior, AHA moments, and retention levers; track and improve key metrics;

• Develop scalable CRM frameworks covering frequency, timing restrictions, cross-funnel logic, and personalization;

• Develop requirements for analytics for operational monitoring as well as experimentation metrics;

• Ensure CRM quality via structured QA, localization workflows, and production monitoring.

What we are looking for:

• Proven experience as a Lead PM, Senior PM, or CRM Lead in B2C Mobile Products;

• Strong understanding of retention mechanics, activation funnels, and behavioral nudges;

• Experience in growing at-scale consumer products and understanding growth via improved user experiences;

• Experience with messaging technologies (e.g. push notifications, Live Activity, email systems or in-app messaging);

• Strong technical fluency; able to work closely with engineering: provide requirements and set up processes;

• Proven ability to define strategy, manage roadmaps, and execute cross-functional projects;

• Strong analytical skills; comfortable with dashboards, A/B testing, and data-driven decisions.

• Experience with AI tools in work operations.

Nice to Have:

• Experience in health, fitness, or wellness products;

• Experience building behavioral segmentation or user-state machines;

• Hands-on experience with Braze or similar platforms;

What We Offer:

• A senior role with real influence over product growth;

• Autonomy in decision-making and experimentation;

• A strong cross-functional team and a data-driven culture;

• Room to innovate, systematize, scale, and leave a mark.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;

• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;

• In-office, remote and hybrid work opportunities;

• The equipment whatever you need to be happy and productive;

• A premium SIMPLE subscription;

• 21 days annual leave, plus bank holidays (those observed where you live);

• Flexible hours. We focus on your results, not how long you spend at your desk.