Product Design Lead

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

Simple is looking for a Product Design Lead ready to take the helm of our incredibly talented design team. We’re not just searching for a great designer — that’s our baseline. 

We’re searching for a true leader: someone who can cultivate a high-performing environment, elevate and refine our current processes, introduce new ones, empower designers to grow, and build a collaborative culture where creativity thrives. A leader who will help shape the ideal conditions for the continued growth of our product and strengthen its position as a global frontrunner in the Weight-Loss & Wellbeing market.

Who you are:

• You have hands on experience developing and evolving design team practices and processes - you know what great looks like and how to get there.

• You have a proven track record of hiring, developing, and managing the performance of senior product designers

• You are a natural leader who enjoys building a team, and you also wade in and get your hands dirty with IC design work when needed

• You value working quickly, iteratively and collaboratively over getting everything perfect right away

• You are an effective communicator with strong presentation and collaboration skills across disciplines.

• You can maintain collaboration while working asynchronously and remotely.

• You have an ownership mentality - when you see something that's broken, you fix it.

Key Responsibilities:

• Shape ways of working:build, maintain, and scale effective design processes and healthy team culture for smooth collaboration across squads and the product team;

• Grow the team: develop designers’ core and adjacent skills, and maintain clear growth frameworks like career ladders and competency maps;

• Build collaboration: drive cross-team rituals – brainstorms, hackathons, workshops – to strengthen creativity and culture;

• Champion design:protect and elevate design culture so it remains a strategic pillar across the product organisation;

• Align processes: unify and optimise design workflows, ensure transparent delivery, and remove bottlenecks across squads;

• Own the pipeline: manage the design backlog end to end, from prioritisation and capacity planning to cross-team alignment;

• Evolve the system: maintain and advance the design system so patterns stay relevant, scalable, and consistently adopted;

• Design with AI: integrate AI deeply into product flows as a core experience, not an add-on;

• Apply gamification: use gamification mechanics and user psychology to build engaging, behaviour-shaping experiences;

• Think deeply: apply strong critical thinking, user insight, and market awareness to guide product decisions.

What we’re looking for:

• A strong candidate has 5+ years of experience working on world-class B2C product;

• Proven experience leading a Design Team of 5+ people, with a track record of growing and empowering talent;

• Strong expertise in building, scaling, and optimizing Product Design processes across squads and cross-functional teams;

• High emotional intelligence, deep empathy, and a genuine passion for developing designers through thoughtful, systematic team leadership;

• Experience with Health & Fitness apps is a nice plus;

• Proficient in leveraging UX research and data analytics to inform and validate design decisions;

• Strong skills in modern mobile product design, with a focus on AI integration and gamification;

• A data-driven mindset with a passion for rapid experimentation and iterative improvement.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;

• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;

• In-office, remote and hybrid work opportunities;

• Relocation package (Cyprus) - optional;

• The equipment whatever you need to be happy and productive;

• A premium SIMPLE subscription;

• 21 days annual leave, plus bank holidays (those observed where you live);

• Flexible hours. We focus on your results, not how long you spend at your desk.