PR Lead

Blask — AI analytics platform for iGaming

Blask is an AI-driven analytics platform for the iGaming industry. We are trusted by leading operators and affiliates worldwide. We are building a product we are proud of, and now we are looking for a PR Lead who will make sure Blask is consistently featured in industry media, by thought leaders, and by experts — through organic, long-term relationships.

This role is for you if you:

• Have experience working with B2B audiences and know how to communicate complex ideas in simple terms

• Ideally come from an agency background and are used to working independently and effectively

• Have a track record of implementing large-scale reputation projects across media and social platforms

• Can turn “feelings and ideas” into a structured PR strategy, content calendar, and measurable KPIs

• Have relevant contacts among industry media and potential partners

• Are highly proactive and can find stories even when it seems like there are none

• Build long-term, mutually beneficial relationships with journalists so they want to cover you without being paid

• Are comfortable working with numbers and analytics

Your responsibilities will include:

• Develop and execute Blask’s PR strategy for the iGaming/tech B2B market

• Build and maintain a media database: journalists, bloggers, analysts, podcasts, Telegram channels, LinkedIn experts

• Generate story angles: press releases, comments, opinion pieces, research, timely responses to industry news and trends

• Pitch stories to fit the format of each outlet/author, securing publications and special projects

• Drive thought leadership: ghost-writing for executives, quotes, opinion articles, interviews, speaking engagements, awards

• Prepare supporting communication materials: releases, press kits, media kits, FAQs, instructions

• Monitor the media landscape and respond quickly to news opportunities

• Measure results: publications, citations, visibility; create reports and propose improvements

• Coordinate designers, copywriters, and researchers for PR activities

Requirements:

• Proven experience in B2B PR (portfolio and links to publications required)

• Agency background is highly desirable

• Strong pitching and negotiation skills; ability to “sell” stories to editors

• Excellent Russian and English (Upper-Intermediate+) for international platforms

• Solid understanding of PR/communications metrics and analytics

• Organized, independent, detail-oriented, and result-driven

We are looking for someone who:

• Creates earned content that drives leads and strengthens the brand, not just mentions

• Is not afraid of experiments and responsibility, thrives in a fast-paced environment

• Can inspire and align a team around PR goals

What we offer:

• Work at Blask — one of the leaders in AI analytics for iGaming

• Trust and autonomy: we set goals, not tasks

• Influence on the company’s communications agenda and the personal brand of its executives

• Professional growth opportunities

• Remote-first culture: work from anywhere

• Compensation discussed during the interview + performance-based bonuses

Important:

Along with your CV, please include a portfolio (best publications and cases), a brief list of your media contacts, and three PR story ideas for Blask for the upcoming month. Applications without cases will not be considered.

We are waiting for the person who will become the voice and face of Blask in the media.