Performance Marketing Lead

CS.MONEY is a leading CS2 skin trading service that allows users to easily buy and sell any of the game’s weapon skins, stickers and items.

Responsibilities

• Lead the performance marketing function and drive systematic team development (team of 6). Manage specialists across PPC, web analytics, CRM, and SEO.

• Create and defend media plans, including budget calculations, traffic forecasts, CPA, and ROI projections (Google Ads, Yandex Direct, Bing, Meta, partnerships, content marketing).

• Optimize the end-to-end analytics flow and marketing architecture — from the ad click to the website transaction.

• Develop strategies for traffic and budget allocation across channels.

• Optimize the website’s marketing event system.

• Set up dashboards and funnels to evaluate performance, analyze funnel bottlenecks, and formulate hypotheses to improve CR / ROI.

• Initiate and analyze A/B tests and hypotheses to improve advertising effectiveness.

• Conduct market and competitive research to identify growth opportunities.

Requirements

• 4+ years of experience in performance marketing, including analytics and media planning; 2+ years in a leadership role.

• Experience in e-commerce projects and close collaboration with product teams.

• Strong understanding of attribution, funnels, unit economics, LTV, CAC, ROMI.

• Excellent command of GA4, GTM, Appsflyer, Looker Studio; experience building analytics systems.

• Ability to set tasks for analysts and developers and to verify tracking accuracy.

• Strong analytical and strategic thinking skills.

• English level B1 or higher.