Performance Manager (Fintech)

About Us
We are a fast-growing FinTech company based in Mexico, dedicated to creating data-driven products and scalable acquisition strategies. Our culture thrives on innovation, analytical thinking, and high-quality digital marketing that drives measurable results in mobile and online channels.

The Role
We are seeking a highly skilled Performance Manager to lead acquisition campaigns. This is a hands-on role for a data-driven person who will personally set up and manage all paid campaigns across multiple platforms and take full responsibility for campaign effectiveness and KPI delivery.

Key Responsibilities

• Plan, launch, and independently manage performance campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and other web and app acquisition channels.

• Take full ownership of campaign performance, including audience research, creative testing, tracking implementation, and budget allocation.

• Continuously optimize campaigns to achieve KPIs such as CPI, CPO, ROI, and other relevant performance metrics.

• Conduct incrementality tests to evaluate campaign contribution beyond baseline performance.

• Own the delivery of campaign KPIs and ensure all acquisition targets are met or exceeded.

• Prepare weekly and monthly performance reports with actionable recommendations.

Requirements

• 3–5+ years of hands-on experience managing paid campaigns in fintech, banking, mobile apps, or e-commerce.

• Deep hands on expertise in Google Ads, Meta Ads, TikTok Ads with experience in both web and app user acquisition.

• Strong analytical skills and familiarity with AppsFlyer, GA4, and BI/dashboard tools.

• Practical experience in multi-touch attribution and incrementality testing.

• Experience working across international markets, ideally including LATAM.

• Ability to manage significant budgets and consistently deliver measurable improvements in performance.

• Proactive, detail-oriented, and comfortable taking full ownership of campaigns and KPI delivery.

• English B2, Spanish is a plus.

What We Offer

• Competitive salary with performance-based bonuses.

• Opportunity to contribute to a rapidly growing fintech company.

• Flexible remote work policy or full relocation support to Mexico.

• Professional growth in an international, high-impact environment.