Marketing Producer/Senior UA

We’re looking for a Senior User Acquisition Manager (Google Ads and Meta Ads) to drive growth of our mobile gaming titles (100% IAA) through highly structured, data-driven marketing strategies. This role is both strategic and hands-on, combining deep channel expertise with strong experimentation, creative thinking, and continuous optimization across mobile and web.

Responsibilities

• Own and scale UA strategy across Google Ads and Meta (Facebook) with full ownership of performance and growth

• Lead end-to-end campaign execution across both Android and iOS, including setup, scaling, and optimization

• Continuously optimize performance through structured testing, iteration, and insight generation; identify scalable growth levers and double down on what works

• Work closely with creative, product, ASO, and data teams to align on strategy, testing roadmap, and performance improvements

• Design and run meaningful experiments (creative, bidding, targeting, funnel), interpret results, and translate them into actionable insights

• Proactively identify inefficiencies and drive automation of manual processes to improve speed, scalability, and performance

• Contribute to overall UA strategy, share learnings, and raise the bar on execution and decision-making within the team

Requirements

• 3-5+ years of UA / performance marketing experience in mobile gaming

• Deep, hands-on expertise in Google Ads and Meta (Facebook) — must-have

• Strong experience running campaigns for both Android and iOS apps

• Solid understanding of Advanced iOS Measurement (AEM) and SKAN-based setups

• Experience with Meta’s Aggregated Event Measurement (AEM) and post-IDFA ecosystem

• Proven track record of managing large budgets and scaling profitable campaigns

• Strong understanding of the mobile attribution ecosystem (MMPs, SKAN, conversion tracking, incrementality, etc.)

• Experience with data analysis and BI tools (Tableau or similar), ability to work with performance data independently

• Experience with web/app funnels is a plus (not required, but highly valued)

AI & Automation Mindset

• Comfortable working with AI tools such as ChatGPT, Claude, Gemini, etc.

• Experience with tools like Cursor, Claude Code, or similar AI-assisted development environments is a strong plus

• Strong mindset toward automation and optimization of manual workflows (campaign setup, reporting, creative testing, etc.)

• Ability and willingness to leverage AI to increase efficiency, speed up iteration cycles, and improve decision-making

Profile

• Highly analytical, structured, and detail-oriented

• Strong ownership mindset — able to operate independently and drive results

• Curious and proactive — constantly testing, learning, and improving

• Clear communicator, able to align cross-functional teams

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team. Join us and help shape the future of mobile app success!