Marketing Producer/Senior UA

Barcelona, Spain

We’re looking for a Marketing Producer/Senior UA to lead the growth of our mobile gaming titles through data-driven marketing strategies. This is a strategic and executional role that bridges performance marketing, creative production, and product growth.

Responsibilities:

• Lead the growth strategy on Google Ads, Applovin and other Ad Networks, combining strategic vision with channel expertise

• Continuously optimize performance through systematic testing, iteration, and insight generation.

• Identify growth levers and scale what works.

• Collaborate closely with the product, creative, ASO, and data science teams.

• Champion structured experimentation — design meaningful tests, analyze results, and turn insights into actions.

• Contribute to team-wide marketing strategy and knowledge — share insights, challenge assumptions, and raise the bar for campaign thinking and execution.

Requirements:

• 5+ years of performance marketing experience in mobile gaming.

• Proven track record of managing significant UA budgets and delivering measurable business growth.

• Solid understanding of the mobile marketing ecosystem — including attribution, MMPs, conversion tracking, and performance analytics.

• Experience working with BI tools such as Tableau or internal analytics systems.

• Passion for mobile gaming, sharp marketing intuition, and excellent communication skills — able to align teams around a shared vision.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team. Join us and help shape the future of mobile app success!