Marketing Analytics Lead

Outstanding performance and reasonable decisions are our core principles. Another thing about us is that we strive to eliminate red tape in business. Oh, and we love spending time together after hours!

What you'll do

• Lead the marketing analytics function: set priorities, build analytical processes, develop tools, and manage a team of analysts

• Evaluate performance across brands, regions, countries, and traffic sources

• Support marketing experiments end-to-end: from hypothesis design to results interpretation

• Collaborate with the other teams to develop and maintain multi-touch attribution (MTA) models to assess channel contributions and measure cross-channel impact

• Collaborate with the BI team to build dashboards, automate reporting and streamline decision making

• Analyze data from advertising platforms (Google Ads, Meta, TikTok, etc.) and internal systems to uncover growth opportunities and optimize the funnel

• Present findings and actionable insights to leadership and cross-functional stakeholders

Required

• 4+ years of experience in marketing analytics, including at least 1 year in a lead or senior analyst role

• Proven experience managing a team, setting goals, prioritizing work, and developing talent

• Strategic and analytical mindset with the ability to translate data into clear business recommendations

• Advanced proficiency in statistics, specifically in causal inference methods

• Proficiency in SQL

• Hands-on experience with marketing data platforms (AppsFlyer, GA4, etc.

• Deep understanding of user acquisition funnels, attribution logic, and performance marketing metrics

• Fluency in Russian and English