Marketing Analyst (B2C Subscriptions, Cohort Model)

We’re looking for someone who can break down our entire economics from click → to → dollar, find where money leaks, and help us grow profit faster.

Role Mission

To make our marketing and revenue economics transparent, predictable and profitable — from acquisition to subscriptions, upsells, retention and net revenue. Your goal is to deliver insights that directly increase profit and ROAS.

What you will do

• You will own the full revenue and marketing analytics stack.

• Build and maintain core BI dashboards: daily/weekly exec dashboards, channel performance, cohort reports, LTV, retention, churn, payback.

• Connect and monitor the entire funnel: Spend → Clicks → Visits → Purchases → Upsells → Renewals → Refunds → Net.

• Manage unit economics: CAC/CPA, ROAS, LTV, ARPU/ARPPU, payback, churn, margin.

• Ensure clean and consistent data: unified metric definitions, correct attribution windows, currencies, time zones and cohort logic.

How we measure success

• All money metrics align across all dashboards.

• Clear visibility into net economics by channel, geo and creative.

• A stable, up-to-date dashboard system (performance, cohorts, retention, churn/refunds, upsells).

• You consistently surface insights on where we lose money and what to fix.

Why this role is exciting

This is a role where you shape the entire revenue engine of the business.

You’ll get to:

• Build analytics almost from scratch

• Design data architecture and processes

• Work directly with founders

• Influence marketing, product and financial decisions

• Grow into Head of Analytics as we scale