Marketing Analyst

We're looking for a Senior Marketing Analyst to join our Data department, working closely with the Marketing team to build and maintain marketing data infrastructure, ensure accurate attribution across web and mobile platforms, and deliver insights that drive smarter acquisition and retention decisions. This role bridges technical data expertise and marketing strategy.

Responsibilities

• Build and maintain marketing datasets in BigQuery (spend, conversions, ROI/ROAS, attribution)

• Consolidate and reconcile data from Google Ads, Meta, ASA, Adjust, GA4, and backend systems

• Configure and validate marketing events and attribution setups in GA4, GTM, and Adjust

• Develop and maintain BI dashboards in Tableau for campaign and ROI tracking

• Analyze user behavior and funnel performance from paid campaigns

• Deliver regular and ad-hoc reports for Marketing and Product teams, ensuring data accuracy and actionable insights

Requirements

• At least 4 years of experience as a Web/Data/Marketing Analyst with a strong focus on marketing metrics

• Experience with both web and mobile applications

• Strong SQL (BigQuery) skills – joins, CTEs, window functions, query optimization

• Experience with GA4, GTM, and Adjust (setup, validation, troubleshooting)

• Practical knowledge of BI tools (Looker Studio, Tableau) for reporting and visualization

• Good understanding of marketing metrics (CTR, CPC, CPA, ROI, ROAS, conversion rates)

• Hands-on experience in data reconciliation and ensuring accuracy across multiple sources

• Ability to translate marketing needs into data solutions and communicate insights clearly

• Familiarity with Python (pandas) or ETL tools (dbt, Dataform, Airbyte) – optional

We offer

• Long-term service agreement contract with QIC

• We are diverse – our digital nomads work remotely from 25 different countries

• Payment in US dollars monthly to your bank account using SWIFT

• Full-time remote, work schedule: 5 days per week, Sunday to Thursday

• Vacation policy: Qatar Holiday Calendar, 20 workdays of vacation, and 10 sick days

• Performance reviews are conducted twice a year, with the possibility of a raise in March and September

• Potential opportunity to apply for a Qatar ID and relocation to Doha, Qatar