Marketing Analyst

We are looking for a senior Marketing Data Analyst to join our marketing analytics team. The role focuses on measuring marketing performance, analyzing user funnels, designing A/B tests, and generating actionable insights to optimize marketing strategies. The analyst will work closely with internal marketing teams to build dashboards, automate reporting, and develop data-driven recommendations.

Key Responsibilities:

• Develop comprehensive reports to evaluate marketing effectiveness across channels (Performance, Direct Marketing, Influence, Affiliate, SEO, SMM, Brand, PR, Referral Programs, etc.).

• Analyze user funnels, identify drop-offs, and generate hypotheses to improve key metrics (acquisition, retention, conversion).

• Design and evaluate A/B tests and custom attribution models; implement incrementality and marginal ROAS analyses.

• Build dashboards and alerting systems to monitor metric deviations.

• Support marketing teams with structured data analysis to guide decisions.

• Develop unit economics for acquisition, retention, upsell, and cross-sell processes.

• Maintain and optimize marketing data infrastructure (AppsFlyer, Google Analytics, GTM, Segment, etc.).

• Collaborate with internal teams to implement predictive analytics and scoring models where relevant.

Requirements:

• 4+ years of experience as a data analyst, including 2+ years in marketing analytics.

• Advanced SQL skills (CTEs, window functions, query optimization).

• Proficient in Python for analytics and automation beyond basic reporting.

• Experience building cross-channel analytics for B2C/B2B, cohort analysis, and marketing attribution.

• Strong skills in BI tools such as Tableau, PowerBI, Looker, or Superset.

• Experience with ETL pipelines and data integration.

• Strong analytical thinking, attention to detail, and ability to structure complex calculations and data processes.

• Experience with A/B testing and marketing experiment design.

• Experience with CDP, Airflow, dbt, or ML models is a plus.

• Knowledge of marketing measurement methodologies (web, mobile, surveys, MMM, GDRP, LAT) is a plus.

Soft Skills:

• Structured thinking and problem-solving.

• Excellent communication skills to explain complex analytics to non-technical teams.

• Critical thinking to validate data and hypotheses.

• Flexibility and adaptability to changing requirements and new data.

• Autonomy and responsibility for driving projects to completion.

Why Join Us:

• Work on marketing analytics for a wide range of products and channels.

• Opportunity to build reporting and data infrastructure from scratch.

• Collaborate with cross-functional teams in a fast-paced environment.

• Engage in predictive modeling and advanced analytics projects over time.