Head of Social media (Chinese speaking)

Job Title: Head of Social Media

Location: Remote

Department: Marketing

Reports to: Head of Marketing

Language Requirement: Fluent in English and Chinese (Mandarin)

About the Role

We’re looking for a creative, data-driven, and strategically-minded Head of Social Media to lead our global social presence across platforms, including X (Twitter), Telegram, Discord, YouTube, TikTok, and more. You’ll play a key role in shaping our brand voice, scaling our communities, launching new products, and setting the pace for crypto conversation.

This is a leadership role that requires strong brand instincts, go-to-market execution skills, and the ability to blend creativity with data. You’ll oversee content strategy, campaign execution, channel growth, and team development — with a deep understanding of both global audiences in the Web3 space.

Key Responsibilities

• Own and lead the global social media strategy across multiple platforms, aligning with brand goals, growth metrics, and market opportunities.

• Drive content ideation, planning, and execution — from evergreen storytelling to viral, real-time campaigns.

• Collaborate cross-functionally with product, brand, PR, and growth teams to support feature launches, events, partnerships, and GTM initiatives.

• Monitor market trends, social chatter, and cultural moments to quickly activate relevant content and drive engagement.

• Develop and maintain a consistent brand voice that resonates across regions and platforms.

• Lead a team of social media managers and content creators across languages and time zones.

• Set clear KPIs and build dashboards to track performance and optimize content strategies.

• Build relationships with key industry KOLs, influencers, and community leaders.

• Identify new platforms and social trends that align with our target user segments.

Requirements

• 5+ years of social media experience, ideally in fast-paced, consumer-facing industries (crypto, fintech, tech).

• Proven experience launching multi-platform campaigns that drive engagement, reach, and brand awareness.

• Strong understanding of crypto culture, memes, and community behavior on social platforms.

• Deep knowledge of the content mechanics and growth levers of platforms like X, Telegram, TikTok, YouTube, and Instagram.

• Experience in developing brand-aligned content frameworks and GTM strategies.

• Excellent communication and writing skills in both English and Chinese (Mandarin).

• Experience managing and mentoring content or social media teams.

• Strong analytical skills — ability to use data to inform strategy and optimize results.

• Highly creative, agile, and comfortable working in a fast-moving, globally distributed environment.

Bonus Points

• Previous experience in a Web3 or crypto exchange/platform.

• Experience scaling social media for a global brand from early stage to mass adoption.

• Familiarity with performance marketing, community management, or content production workflows.

Why Join Us

• Be at the forefront of the Web3 revolution and help shape its culture.

• Join a high-impact, global marketing team with big ambitions.

• Work in a fast-paced, remote-friendly environment with opportunities to grow and lead.