Head of Performance (SaaS, Real Estate)

Who we are

At Lunas, we merge aesthetics with cutting-edge technology to shape the future of visual content. For over a decade, our award-winning team of CG artists and developers has crafted impactful 3D experiences for e-commerce and real estate that deliver measurable results - empowering businesses to increase revenue, boost engagement, and enhance key performance metrics by forging a strong connection with their products in the most elegant way.

What we have achieved

Lunas Studio was built on pure dedication and passion for our craft. Our portfolio and client feedback drive us to push our limits, taking on the most exciting and ambitious projects - we never back down from a challenge:

- we’ve already made our mark on the global 3D visualization landscape, working with satisfied clients across Europe, the US, Canada, the Middle East, Asia, and Africa. As we continue to grow and expand our product line, our team has grown to over 125 professionals from different corners of the world

- we are multiple-time winners of the Architizer A+Firm Awards, International Render Competition, and Iconic Awards, finalists of the SBID International Design Awards and CGarchitect Firm Awards; and recipients of the Building Innovations Awards 2024 shortlist in the "Best Use of Visualization Technology" category

Responsibilities:

• Launching, developing, and scaling acquisition channels for English-speaking audiences: SEO, PPC (Google & Microsoft/Bing), Paid Social (LinkedIn/Meta), Remarketing, Display/Programmatic, Email/CRM, Affiliate/UGC/Influencer marketing.

• Organic SMM: content planning and management of corporate LinkedIn, X/Twitter, and YouTube (as needed); developing the personal brands of founders/experts; community management (including Reddit/Quora).

• Content marketing for SEO: editorial calendar for the blog/glossary/guides/case studies; internal linking; guest posting and digital PR for link growth and E-E-A-T.

• Formulating and prioritizing hypotheses, rapid A/B testing, and the test → analyze → scale cycle.

• Full funnel and attribution digitization: events/goals, UTM standards, pixels/SDKs, server-side/CAPI, call tracking, end-to-end integration with CRM.

• Budget and marketing P&L management: CAC, LTV, ROMI/ROAS, payback period, contribution by channels and regions.

• Close alignment with the sales team: joint marketing-sales SLA (MQL→SQL→Deal), weekly syncs, feedback on lead quality; streamlined lead handoff and stage tracking in CRM.

• Sales enablement: English-language one-pagers, presentations, case studies, battle cards, email scripts/templates, ROI calculators.

• CRO and landing page optimization for English-speaking segments: drafting technical assignments, A/B testing, conversion rate growth.

• Events/exhibitions in key regions: pre-sale campaigns, materials, lead capture, post-event funnel.

• Utilizing modern AI tools for research, media planning, creative generation, and automated reporting.

Requirements:

• 4-6+ years in digital/performance marketing with proven case studies of traffic/lead/revenue growth in English-speaking markets.

• English at B2+ level: ability to write ads/landing pages/materials and communicate with ad platforms/contractors.

• Strong hands-on experience: Google Ads, Microsoft Ads (Bing), LinkedIn Ads, Meta Ads; experience managing substantial budgets.

• English SEO: technical audits, keyword research, content planning, link-building, Core Web Vitals, schema markup.

• Organic SMM: management and growth of corporate LinkedIn/X, content planning, community management, content distribution.

• Established collaboration with sales: implementing SLA, MQL/SQL criteria, CRM processes, influencing deal conversion; sales enablement experience.

• Analytics and tracking: GA4, GTM, Looker Studio - required; server-side/CAPI, call-tracking - preferred.

• End-to-end analytics/CRM: integrating traffic, leads, and deals in Monday (or Monday Sales CRM); form/call/email integrations.

• Data handling: advanced Google Sheets/Excel; SQL, Amplitude, Mixpanel - a plus.

• Creative development and drafting briefs for design/landing pages; proficient in formal business correspondence in Russian and English.

Conditions:

• Remote work and flexible schedule;

• Paid vacation and sick leave;

• Professional development: the company covers the cost of professional training courses;

• Salary in USD;

• Direct hiring for the UK/Canada.