Head of Growth

We’re looking for a Head of Growth to own how Adapty grows at scale. You will own how Adapty acquires, converts, and retains customers at scale, combining hands-on execution with strategic thinking. You’ll help rebuild our digital presence, launch performance marketing campaigns, and expand in the US and APAC markets. This role has direct impact on key metrics like MRR, MQL/SQL volume, and new customer acquisition, giving you the freedom to build what actually works. Ultimately, your goal is to accelerate the company’s growth trajectory in a scalable and sustainable way.

What you will do

• Develop and own the growth strategy and roadmap: define ambitious growth objectives (e.g., MRR and user base targets) and the initiatives to achieve them.

• Continuously refine our product-led growth strategy in alignment with overall company goals.

• Build the team: build and lead a high-performing growth team. Mentor existing team members (content, marketing ops, etc.) and fill key gaps. Foster a data-driven team culture that encourages testing and learning.

• Set up metrics tracking: establish clear KPIs and dashboards for growth (e.g., MRR, CAC, activation rate, retention rate). Monitor performance closely and report progress and learnings to the leadership team.

• Ensure that growth initiatives are deeply data-driven, with clear measurement of impact across the funnel.

• Manage our tone of voice and external communications: work with the software engineer audience to be the voice of Adapty in public across all our communications.

About you

• You have a proven track record: you should be able to demonstrate significant growth in user acquisition and revenue (for example, by citing percentage growth or MRR increases you have led).

• You have deep knowledge of the app market: ideally, you know how to monetize mobile apps with in-app subscriptions, work with paywalls, drive user acquisition, and more.

• You are a professional in the mobile market and can hold a conversation with other app makers. You understand their pains, know how Adapty can solve them, and know our product cold.

• You have experience with B2B SaaS: you are familiar with various marketing channels (conferences, emails, CRM) including performance marketing. You understand multitouch attribution and cross-channel marketing.

• You have proven leadership experience: you have a strong track record of building and leading high-performing marketing teams and can demonstrate it with numbers.

• You’re crazy about numbers and unit economics: you have exceptional data analysis skills. You handle marketing metrics carefully, understand unit economics (and can build a simple financial/P&L model), set benchmarks, and plan profitable, sustainable marketing strategies.

• You can generate lots of growth ideas and aren’t afraid if 80% of them turn out to be a bad fit.

• You have great taste in tech product design.

• You’re a strong leader and can build and motivate a high-performing team.

• You communicate easily in English, both with customers and within the team.

What's in it for you

• Strong product with industry-best metrics. Adapty is among the top 5 fastest-growing SaaS companies.

• Exceptional compensation directly tied to your results.

• Direct communication and ownership. No bureaucracy, no politics, just impact.

• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.

• Additional benefits include education and sports reimbursements, laptop coverage, PTO, and more.