Head of Brand

We’re looking for a visionary yet extremely hands-on Head of Brand to lead the next chapter of Replika’s global brand story.

This isn’t about keeping things tidy. This is about making waves — globally. You’ll define a crystal-clear brand strategy and bold messaging across all touchpoints (product, marketing, media, leadership, communities). You’ll drive cultural relevance, creative bravery, and emotional resonance at every level.

This is a once-in-a-lifetime opportunity to craft the story of a product that’s already culturally iconic — and turn it into something even bigger.

What You’ll Do

• Own Replika’s global brand strategy, identity, and comms narrative across all channels

• Drive crisp, consistent positioning and messaging across product, marketing, media, and leadership comms

• Be deeply hands-on: be able to write brand copy, press angles, product messaging, creative headlines, and social content

• Launch bold, audacious outbound brand & media campaigns

• Act as a strategic partner to the CEO and exec team on personal branding, speaking opportunities, and media positioning

• Work closely with the product team to ensure brand and communication are embedded across the user experience

• Oversee and scale our social media and community presence (200k+ followers)

• Manage a small, high-performing team

• Push creative boundaries — and deliver, not just dream

What We’re Looking For

• 8+ years of experience in brand strategy, creative direction, or communications — ideally in high-growth tech

• Impeccable speaking and writing skills in English - must have

• A proven track record of building iconic global brands (agency or in-house)

• Experience owning or leading rebrands or global campaigns

• Deep understanding of media, pop culture, internet trends, and storytelling

• Obsessed with quality, clarity, creativity, and cultural impact

• Comfortable being extremely hands-on — no ego, just impact

• A personal social media account you're proud of (yes, we’ll ask)

• Passion for emotional products, future-facing technology, and human connection

• Experience in managing teams or small creative departments

• Confidence to operate in ambiguity and shape direction from scratch

Bonus Points

• Experience with high-profile media placements or brand campaigns featured on TV or international press

• Worked closely with or within elite creative agencies

• Has built a personal brand or led founder/exec brand development

• Exposure to consumer apps, emotional tech, or mission-driven products

• Background in journalism, art direction, or cultural programming

What You’ll Get

• A chance to build a product that actually matters to millions of people

• Freedom to work remotely with a globally distributed team

• Offsites in different countries with people who actually like each other

• A trustworthy, high-responsibility environment where your ideas really matter