Global Performance Lead

Help Kodland build the next wave of growth engines. As our Global Performance Lead, you’ll elevate Google results and pioneer new acquisition channels (beyond Meta & Google) in priority test regions. Your playbooks will become the foundation for how Kodland acquires customers globally.

What you are going to do:

• Crack Google in test markets: Scale Google Search, PMax, YouTube, and Display in regions like Brazil, CIS, Indonesia, and Europe.

• Launch new channels: Pilot TikTok and other emerging platforms, finding incremental growth beyond Meta.

• Prove incrementality: Show how Google and new channels add value vs Meta — not just shift spend.

• Build playbooks: Create frameworks for campaign setup, creative formats, measurement, and scaling.

• Partner with regions: Work directly with local marketing teams, ensuring your tests turn into sustainable, repeatable growth engines.

What we expect from you:

• Hands-on performance marketer with deep Google Ads expertise (Search, PMax, YouTube, Display).

• Proven experience launching new channels (TikTok a big plus).

• Data-driven: you care about incrementality, ROMI, LTV, not just CTRs.

• Comfortable with fast tests, small budgets, and proving ROI before scale.

• Thrive in an early-stage, builder environment where frameworks don’t exist yet — you create them.

Stages of interview:

• HR interview

• Interview with CMO

• Interview Region’s Marketing Leads

• Cultural fit interview

• Gathering recommendations

• Offer

Why us:

• 🌍 Remote-first, global team — work from anywhere (GMT+1 to +4 preferred). We're not tied to the office, but we do have a cozy space in Belgrade and support relocation if that's your thing

• ⏰ Flexible Work Schedule: Enjoy the freedom to work during hours that best suit your productivity and lifestyle.

• 🔄 Quarterly performance reviews (optional) — with a required annual cycle, so you get regular feedback and clarity on your growth path

• 📈 Marketing-driven company — you'll be part of a business where marketing is the growth engine: multi-channel strategies, large budgets, and the freedom to test new ideas at every stage of the user journey

• 📊 Growing analytics culture — this is a place where you can shape the way we do analytics, introduce best practices, and learn from others while making a meaningful contribution

• ⚡️ Startup pace with structure — we move fast, but we've already built the processes to support growth without the chaos