Email Marketing Specialist

We are looking for an experienced Email Marketing Specialist to take full ownership of building, optimizing, and scaling our cold email outreach system.

Location: Minsk | Office

Responsibilities:

• Set up and manage email infrastructure (domains, inboxes, SPF/DKIM/DMARC)

• Ensure emails land in the primary inbox, not spam

• Run inbox placement tests and resolve issues

• Build and manage campaigns using tools like Instantly, Smartlead, Lemlist

• Control send volume and monitor bounce rates, spam signals, and reply rates

• Troubleshoot and fix broken systems quickly

• Build and clean lead lists using tools like Apollo and Clay

• Validate and segment leads properly

• Create short, human email sequences and use AI for personalization

• Track key metrics (inbox placement, reply rate, meetings booked)

• Identify false positives in tools and dashboards

Must Have:

• 1–3 years of hands-on cold email experience

• Proven experience fixing or scaling outbound systems

• Strong understanding of email deliverability fundamentals

• Comfortable owning results end-to-end

Strong Plus:

• Experience with AI-driven personalization (GPT, Claude)

• Experience rebuilding burned domains

• B2B outbound experience for services, SaaS, or agencies

• Deep familiarity with Apollo and its limitations

English level - B1+/B2

What we offer:

From the 1st working day:

• 12th-month pay policy;

• corporate events;

• cash benefits for significant events in life;

• online/offline literature compensation;

• B-day gifts;

After passing the probation period (+ benefits from the 1st working day):

• medical insurance (including dental services);

• 20 vacation days;

• 3 days off;

• corporate English;

• compensation for educational courses online/offline;

• sports compensation;

• corporate gifts.