Email Marketing Specialist

Email Marketing Specialist for IT Outsourcing Company
Location: Minsk Office
Type: Full-time
Experience: 1–3 years in cold email & outbound systems

Deliverability & Infrastructure
• Set up and manage email infrastructure:
Domains, inboxes, warming, rotation
SPF / DKIM / DMARC
• Ensure emails land in Primary inbox, not Spam/Junk
• Run inbox placement tests and diagnose issues
• Own domain health and replacement strategy

Outbound Systems
• Build and manage campaigns using tools like:
Instantly, Smartlead, Lemlist (or similar)
• Control send volume intelligently (no reckless blasting)
• Monitor bounce rate, spam signals, reply rates
• Fix broken systems fast

Lead Data & Targeting

• Build and clean lead lists (Apollo, Clay, enrichment tools)

• Validate and segment leads properly

• Improve ICP precision over raw volume

Sequences & AI Personalization
• Create short, human, non-AI-ish email sequences
• Use AI properly:
Prompt engineering
Signal-based personalization
• Build sequences that create replies, not silence

Analytics & Reality
• Track what actually matters:
Inbox placement
Reply rate (positive vs negative)
Meetings booked
• Call out false positives from tools and dashboardsRequired Experience

Must Have

• 1–3 years hands-on cold email experience

• Proven experience fixing or scaling outbound systems

• Strong understanding of email deliverability fundamentals

• Comfortable owning results end-to-end

Strong Plus

• Experience with AI-driven personalization (GPT / Claude)

• Experience rebuilding burned domains

• B2B outbound for services, SaaS, or agencies

• Deep familiarity with Apollo and its limitations

Who You Are
• Technical, fast, and curious
• Results-driven (no replies = something is broken)
• Not defensive when challenged
• You understand that:
Tool “delivery success” ≠ inbox placement
Volume doesn’t fix broken systems

What We Offer

• Full ownership of outbound systems

• Clear success metrics (replies & booked calls)

• Fast decision-making, no bureaucracy

• Opportunity to build a system that actually works

• Bonuses for closed leads