Digital Marketing Manager

The Role We need a performance-driven Digital Marketer to take us from “promising hypotheses” to a repeatable acquisition engine – from SEM-only to a balanced multi-channel machine.

Responsibilities:

Performance-marketing strategy & execution

• Evolve our acquisition from single-channel pilots to a diversified mix (Google Ads, Meta, TikTok, Reddit, influencer/affiliate, emerging platforms) until we hit rock-solid product-channel fit.

• Launch, optimize, and scale paid campaigns for two core hypotheses—Microdosing App and Human-Guided Coaching—including creative briefs, budget ownership, audience building, seasonal promos, and geo-testing.

• Spin up hyper-targeted experiments (interests, look-alikes, custom segments) and seasonal/offer-based tactics to uncover breakout CPAs.

Growth-marketing support

• Partner with product marketing to craft quiz funnels, referral loops, viral triggers, and landing-page CRO.

• Brief design/dev to ship launch-ready assets fast; jump into no-code tools yourself when a sprint deadline demands.

Marketing analytics & insights

• Wire up a single source-of-truth dashboard and track CAC, CPC, CPL, ROAS, LTV by channel in real time.

• Present experiment readouts weekly; translate insight into next-sprint backlog for the product and creative teams.

Experience: What You Bring

• 5+ years running performance budgets in seed-to-Series-B tech or DTC (you’ve personally moved a startup from SEM-only to multi-channel scale).

• Hands-on mastery of GA4, AdWords, Meta Ads Manager, TikTok Ads, Reddit Ads, and at least one analytics/BI platform.

• Proven record building and reading full-funnel dashboards, owning CPC→LTV economics.

• Comfortable (or curious) working in regulated/high-sensitivity niches—pharma, supplements, fintech, or psychedelics.

1st Month Deliverables

1. Paid-test suite live on Reddit, Google, Meta, TikTok + one wildcard channel (Snap / Substack / influencer whitelisting).

2. Landing pages & onboarding quizzes built, tagged, and A/B variations queued.

3. Analytics stack connected (GA4, Amplitude, Meta Pixel, Zapier) with basic cohort dashboard.

4. A/B test “Delivery Box vs No Box” for products funnel, ⩾95% stat-significance, insight deck to team.

5. Lead-magnet campaign (PDF Psychedelic Guides) hitting agreed CPL.

6. Results logged in experiment repo; next sprint roadmap authored by day 28.

KPIs

• Top-of-funnel growth: unique visitors, leads, PQLs/MQLs.

• Efficiency: CPC, CPM, CPL, CAC, blended ROAS.

• Experiment velocity: # tests/sprint, win-rate, time-to-insight.

• Payback period ≤ 12 months on new cohorts.

How to apply

Click the button below and tell us:

• Who you are

• What draws you to this role

• One experience that shows how you work in uncertain or fast-moving contexts

You can attach a CV or LinkedIn — but we care more about clarity, curiosity, and intention.