Digital Art Director (Web Design)

We’re looking for a highly experienced Digital Art Director to lead and evolve Semrush’s digital design ecosystem.

This role sits at the intersection of brand, performance marketing, and web experience. You’ll own the visual and UX quality of our corporate website and marketing landing ecosystem, while leading a multidisciplinary design team and ensuring exceptional standards across digital touch points.

You won’t just design pages.

You’ll build systems, scale creative excellence, and define how Semrush shows up digitally at a global level.

You’ll report within the Creative Agency and lead the Web Design team, working closely with Product Marketing, Brand, Motion, Development, and Performance teams.

What you’ll drive:

1. Digital Brand & Web Design Leadership

• Own the development and evolution of Semrush’s digital brand expression across web, landing pages, and email

• Ensure a consistent, high-quality visual language across all digital marketing touch points

• Elevate UI/UX standards across brand, product marketing, and content-driven experiences

• Translate large creative ideas into scalable digital executions

2. Marketing Web Design System Ownership

• Build, scale, and maintain a flexible, high-performing Figma-based marketing design system (tokens, components, variables, responsive behaviors)

• Establish governance processes to ensure consistency and scalability

• Enable rapid campaign rollout while protecting design integrity

• Continuously refine the system based on performance data and evolving brand needs

3. Corporate Website & Landing Page Ecosystem

• Lead full-scale design support for the marketing side of the Semrush corporate website

• Design and continuously improve a large-scale system of performance-driven landing pages

• Ensure strong UX, accessibility (WCAG), and conversion-focused design decisions

• Drive A/B testing, iteration cycles, and measurable improvements

4. Campaign & Experiential Digital Execution

• Lead digital expression of major brand and product campaigns

• Design bespoke, high-impact presentation landing pages and interactive web experiences

• Partner closely with Brand and Motion teams to bring flagship creative concepts to life online

• Ensure digital executions feel premium, modern, and conversion-aware

5. Team Leadership & Workflow Excellence

• Lead, mentor, and develop a multidisciplinary team (web designers, email designers, developers)

• Set creative standards and elevate craft quality across the team

• Organize efficient workflows and clear design processes

• Foster a culture of critique, experimentation, and continuous improvement

6. Cross-Functional Collaboration

• Work closely with frontend and backend teams to ensure smooth handoffs and feasibility alignment

• Participate in technical discussions around performance, scalability, and CMS implementation

• Collaborate with Motion, Brand Design, and Campaign teams for cohesive creative output

• Partner with Marketing and Analytics teams to align creative with measurable business outcomes

Who we are looking for

• 5+ years of experience as a Digital Art Director or Senior Digital Design Lead within a digital agency or SaaS/in-house brand

• Proven experience managing and developing a web/digital design team

• Strong portfolio demonstrating:

  • Complex corporate website design and governance

  • Performance-based marketing landing page systems

  • High-impact campaign landing pages

  • Scalable design systems

• Deep expertise in:

  • Figma-based design systems

  • UI/UX principles for marketing-driven web products

  • Conversion optimization and A/B testing

  • Accessibility standards (WCAG)

  • Cross-functional collaboration with development teams

• Experience working with modern CMS platforms (Builder.io experience is a strong plus)

• Strong understanding of typography, layout, photography, illustration, iconography, and digital storytelling

• Awareness of modern digital design trends, animation, AI-driven creative workflows, and evolving visual culture

eadership & Communication Strengths:

• Confident communicator who can clearly articulate design decisions and influence stakeholders

• Strong presentation skills, able to align teams around a shared creative vision

• Proven experience mentoring designers and developers

• Structured in process, but bold in creative thinking

• Comfortable balancing craft excellence with business impact

Nice to Have:

• Network of trusted freelance digital designers or developers

• Understanding of production processes across 3D, animation, illustration, photography, and AI-generated visuals

About the Team
Brand Experience drives Semrush’s global brand equity and creative expression across audiences and channels. The Creative Agency sits at the heart of this mission — translating strategy into bold, scalable creative systems.

This role strengthens our digital craft, elevates performance-driven design, and ensures Semrush’s web presence reflects the ambition of the brand.