CRM Manager (Product)

We’re looking for a Senior CRM Manager with a strong product mindset to join our team. This role offers a unique opportunity to apply your CRM skills and create a unique product experience for our users. 

You will play a key role in mapping and enhancing the user journey. By leveraging insights from the CRM, you will contribute to initiatives aimed at improving our users’ satisfaction and retention.

What You’ll Do:

• Lead and execute projects within the CRM team, and support different teams by designing and implementing CRM-driven workflows and strategies;

• Design and optimize lifecycle journeys with a focus on retention uplifts and/or churn reduction;

• End-to-end Management of dedicated userflows: setting objectives, defining key performance indicators, hypothesis creation and implementation;

• Collaborate with other teams to integrate CRM mechanics into broader business goals;

• Manage CRM platform: define requirements for product data transferring to CRM Platform together with analytics and dev team, ensure integrity and cleanliness and overseeing the implementation of any system customizations or integration

• Develop innovative segmentation, communication strategies, and A/B testing frameworks, continuously experimenting and analyzing data to drive growth;

• Oversee technical implementation of campaigns, ensuring deliverability and troubleshooting any issues in collaboration with engineering

• Monitor and analyze key CRM performance metrics, preparing detailed reports and providing actionable insights;

• Proactively bring new ideas to improve processes and enhance user experiences

What We’re Looking For:

• 5+ years of CRM experience, ideally in high-growth mobile B2C environments with a strong focus on product experimentation

• Strong technical CRM skills, including automation, deliverability, and troubleshooting (Braze experience is a plus)

• Proven expertise in customer lifecycle management, segmentation, and driving measurable results

• Strong understanding of retention mechanics, activation funnels, and behavioral nudges. 

• Experience in growing at-scale consumer products and understanding growth via improved user experiences.

• Proficiency in analytical platforms with a data-driven approach to experiment tracking and performance analysis;

• Hands-on experience in managing high-volume communications with precision and attention to detail;

• Comfortable working in cross-functional environments, particularly with developers, and other stakeholders;

• Self-starter with a demonstrated ability to manage multiple projects, meet deadlines, and work independently;

• Results-oriented with a passion for experimentation and continuous improvement;

• Excellent communication and collaboration skills, especially in cross-functional team settings.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;

• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;

• In-office, remote and hybrid work opportunities;

  Relocation package (Cyprus) - optional;

• The equipment whatever you need to be happy and productive;

  A premium SIMPLE subscription;

  21 days annual leave, plus bank holidays (those observed where you live);

• Flexible hours. We focus on your results, not how long you spend at your desk.