CRM Manager

As CRM Manager, you will own the strategy and execution of lifecycle marketing across email, push, in-app messaging, and automated flows - designing intelligent user journeys tailored to the behavior of crypto traders. Your mission is to improve activation, increase trading retention, reduce churn, and unlock revenue uplift through segmentation, automation, and data-driven experimentation.
This is a high-impact role, ideal for someone who understands the psychology of trading users, knows how to craft compelling lifecycle communications, and can balance creativity with analytics.

Responsibilities

• Develop and own CRM and lifecycle marketing strategies across all customer touchpoints (email, push, in-app, web).

• Map trader journeys (from first deposit to high-frequency trading) and design behavior-based automation flows.

• Create segmented communication frameworks based on trading volume, product usage, risk appetite, portfolio holdings, and regional preferences.

• Build and optimize multi-channel campaigns to activate new users, retain active traders, and reactivate churned cohorts.

• Execute continuous A/B and multivariate testing on messaging, incentives, and triggers.

• Collaborate closely with Product, Growth, and Data teams to align CRM efforts with product launches, trading feature rollouts, and key market events.

• Monitor core lifecycle KPIs: activation rate, retention curves (D1/D7/D30), reactivation rate, open/click-through/conversion rates, LTV, ARPU per segment.

• Translate data insights into actionable campaign improvements and report findings to leadership with clarity and precision.

• Ensure CRM performance dashboards are maintained and reliable.

• Maintain clean user segments and list hygiene, ensuring compliance with GDPR, CAN-SPAM, and relevant crypto marketing regulations.

• Stay ahead of CRM trends, trading user behavior patterns, and competitive lifecycle strategies in the fintech/crypto space.

Requirements

• 3+ years in CRM, retention, lifecycle marketing, or growth automation.

• Proven experience running CRM campaigns in fintech, trading, or crypto platforms.

• Hands-on proficiency with CRM and marketing automation tools (Braze, HubSpot, Salesforce Marketing Cloud, Iterable, or similar).

• Experience with mobile CRM (push, in-app messaging, dynamic triggers).

• Strong analytical mindset - able to read funnel data, run cohort analysis, and interpret retention metrics (SQL or basic data querying is a plus).

• Fluent in English with exceptional clarity in written communication.

Nice to Have:

• Familiarity with crypto trading concepts (orders, balance tracking, portfolio performance, PnL behaviors).

• Experience working with multi-geo, multi-language CRM flows.

• Understanding of event-driven architecture and working with technical teams on event triggers and user state logic.

• Experience with personalization engines or token-based incentive mechanics.

Why Join 3Commas.io?

🔧 Impact at Scale
Drive product innovation for a platform used by millions of traders and developers worldwide.

🧭 Strategic Influence
Shape the product roadmap and user experience alongside executive leadership.

🧠 Culture of Growth
Join a passionate, talented team where ideas are valued, and careers are accelerated.

🌍 Global & Remote
Work flexibly from Barcelona, Tallinn, Cyprus — or remotely, in sync with our distributed product and tech teams.