CRM Director (Hubspot)

We’re looking for a CRM Director who can turn data into meaningful, personalized experiences. You’ll lead the strategy behind how we engage, nurture, and re-engage our users across multiple channels.

The ideal candidate combines strategic vision with hands-on execution: analytical enough to uncover insights in customer data, creative enough to turn them into compelling communications, and tech-savvy enough to leverage AI-driven personalization at scale. Your goal will be to guide more users from first interest to confident enrollment.

What you will do

In your first 3 months, you’ll:

Optimize Current Processes: Audit and optimize our current CRM experiments (segmentation, data flows, automations across email, SMS, Conversica, and Retell AI) to uncover missed revenue opportunities.

Define CRM Success: Define and implement CRM success metrics directly tied to business goals, enrollments, re-engagements, and CAC.

Speed To Impact: Identify and execute the top 3 quick-win growth opportunities that can deliver measurable conversion improvement and contribute to reducing CAC within the first quarter.

Long Term Strategy: Build a long-term CRM roadmap with clearly prioritized hypotheses, projects, and automation backlog, ensuring the team’s efforts align with company goals.

Identify Team Structure: Define resource needs (team structure, tools) required to scale CRM impact.

12 Month Goals | You will reduce CAC and achieved a 30% lift in lead-to-enrollment conversion through the following focuses:

• Established a repeatable experimentation process that consistently drives double-digit improvements in lead-to-enrollment conversion rates.

• Implemented scalable, AI-driven personalization that improves engagement, reduces drop-offs, and boosts enrollment conversion by 30%.

• Built a clean, reliable CRM data infrastructure that ensures accurate event tracking and real-time insights for business decisions

• Run initial A/B tests (triggers, messaging, channel mix) to validate key hypotheses and establish a testing cadence for ongoing optimization.

• Lead and expand the CRM team to execute and iterate on experiments that continuously optimize the user journey.

• Created cross-functionally partnerships with content, product, and performance teams to deliver adaptive CRM experiences that improve lifetime value and retention.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, or retention strategy roles, including at least 2 years leading CRM or lifecycle teams.

• Proven record of driving measurable growth through emails, SMS, conversational AI tools.

• Sharp analytical skills: you’re comfortable digging into data, spotting patterns, and turning insights into action.

• Demonstrated ability to connect CRM initiatives to core business metrics.

• Experience managing or collaborating with cross-functional teams (Marketing, Growth, Sales).

• Hands-on experience with CRM platforms like HubSpot, including segmentation, lead nurturing, and campaign execution.

• Experience from e-commerce, subscription, fintech, or edtech environments, industries known for handling large datasets, high user volumes, and personalized customer journeys.

• Familiarity with AI-driven CRM tools and predictive analytics (e.g., lead scoring, churn prediction, dynamic content generation).

• Strategic communicator able to advocate for CRM’s impact across departments.

• Curiosity for testing and innovation, comfortable experimenting with emerging tools (e.g., AI content assistants, conversational CRM).

Preferred Location:

Candidates based in the UK, Germany, Netherlands are preferred. Other parts of the European Union are possible as well.

What we can offer you

• $5.5k - $7.1k Euro gross monthly payment pending experience and skills.

• Remote, Full time position.

• Depending on the candidates location this will be an employee or long term contractor role.

• A comfortable digital office. We use modern digital tools — Mattermost, Notion, Zoom, Hubspot, HiBob — to make working together seamless;

• Growth. Our product and global reach is expanding quickly;

• A diverse and close-knit global team spread across the US, Israel, LATAM, Europe, Serbia, Georgia, Armenia, and more.