CRM & AI Automation Manager

Zing Coach is the world’s first AI Fitness Personal Trainer, revolutionising the way people approach health and wellness. Four years ago, we set out to replace traditional PT sessions with smart, personalised, motivating guidance powered by AI. We’re not just another app – we’re a movement, on a mission to help everyone reach their full physical and mental potential.

Zing Coach is looking for a CRM & Automation Manager to build a powerful, AI-enhanced lifecycle marketing engine. You will own all user communication across email, push notifications, in-app messages, and other engagement channels. Your mission is to create highly personalized, automated journeys that activate users, improve retention, and increase lifetime value.

This role is ideal for someone who loves data, automation, and building smart systems that scale. You will work inside Braze, experiment constantly, and make every message feel like a personal fitness coach reaching out at the perfect moment.

Responsibilities

• Cross-Channel Messaging
• Own messaging across email, push, in-app, and new channels
• Create automated onboarding, engagement, activation, and win-back flows
• Build and manage a content calendar for lifecycle communications
• Automation & AI
• Use AI tools and Braze automation to personalize communication at scale
• Build trigger-based journeys that react to user behavior in real time
• Test AI-generated content and optimize messaging faster
• Segmentation & Journeys
• Define user segments and lifecycle stages
• Build adaptive journeys inside Braze Canvas
• Continuously refine segmentation using behavioral and predictive data
• Experimentation & Testing
• Run A/B tests on subject lines, content, send time, channel mix, and flows
• Analyze results and iterate quickly
• Improve activation, retention, and monetization metrics over time
• Insights & Collaboration
• Analyze channel performance and share insights with product and growth teams
• Collaborate closely with design, data, and product on message assets and logic
• Maintain Zing’s motivational, supportive brand voice across all communications

We expect that you have

• 4–6+ years in CRM, lifecycle, or retention marketing
• Strong hands-on experience with Braze (Canvas, Liquid, segmentation, analytics)
• Highly data-driven with experience running experiments and analyzing results
• Comfortable working with AI tools for content and optimization
• Skilled at building automated, scalable messaging flows
• Excellent communicator with strong project management habits
• Passionate about fitness, health, and user motivation

Why working at Zing is awesome

• Be part of the fastest-growing fitness and lifestyle startup
• Help shape the internal engine of one of the most exciting AI consumer product
• Excellent work environment: the company is small enough to be person-oriented
• Remote-friendly environment with the option to collaborate in-person
• Come be a part of something extraordinary at Zing AI Coach – where innovation meets inspiration, and every day brings new opportunities for growth and impact. Join us and help us create an exceptional user experience for Zing Coach!