Conversion Rate optimization

We are seeking a Competitor Manager/ Conversion Rate Optimization Manager who will own the analysis of competitor strategies and user journeys to identify best practices, trends, and gaps. This role will play a key part in optimizing our conversion funnels—turning prospects into active players—through data-backed insights and strategic recommendations.

Responsibilities:

1. Monitor and analyze competitor campaigns, user journeys, and promotional strategies across sportsbook and casino verticals.
2. Evaluate and report on conversion tactics used in registration flows, deposit funnels, onboarding, and welcome offers.
3. Benchmark our conversion performance against key competitors and industry standards; identify areas of opportunity and quick wins.
4. Collaborate with Product, CRM, Performance Marketing teams to optimize acquisition and conversion touchpoints.
5. Lead mystery shopper exercises, competitive audits across key markets.
6. Track innovations in landing pages, bonus structures, gamification, and messaging frameworks used by top brands.
7. Work closely with BI and Analytics to monitor conversion KPIs (registration rate, deposit rate, FTD rate, CPA/CPL, etc.).
8. Deliver structured reports and actionable insights to senior stakeholders to support strategic planning and campaign development.
9. Stay current on market trends, product launches, regulatory changes, and emerging conversion strategies in the iGaming space.

Requirements:

1. 2+ years of experience in conversion optimization, competitive intelligence, or performance analytics in the iGaming, online betting, or digital entertainment industry.
2. Strong understanding of iGaming conversion funnels, user acquisition tactics, and onboarding flows.
3. Excellent analytical skills and ability to interpret qualitative and quantitative data into business insights.
4. Strategic thinker with attention to detail and a proactive, curious mindset.
5. Strong communication and reporting skills; able to present insights clearly to technical and non-technical stakeholders.
6. Knowledge of regulated markets, bonus mechanics, and player behavior is a strong plus.
7. Ability to manage multiple market reviews simultaneously and work cross-functionally in a fast-paced environment.
8. Excellent English language knowledge