Content Marketing Manager

We’re seeking a Content Marketing Manager to join our Brand & Creative team. The ideal candidate is a strategic, experienced professional with a proven track record of developing and executing successful content campaigns that drive engagement and conversions.

Responsibilities

• Support with production and ideation of our User Verification content while collaborating with the wider marketing team to create impactful assets across multiple channels.

• Own content across non-regulated industries, suggesting innovative ideas to engage these audiences and drive results across various channels.

• Identify new opportunities to create or repurpose content that drives value throughout the marketing funnel.

• Transform complex topics into valuable, easily digestible content for our customers and prospects.

• Support the development of a content marketing strategy that aligns with our business goals.

• Collaborate with various teams to streamline processes, ensuring seamless communication and the timely execution of projects.

• Uphold a consistent brand voice and narrative across all content, ensuring it reflects our company’s values, positioning, and tone.

• Create tailored content specifically for our target audiences using Sumsub’s internal market research and customer personas.

• Evaluate and report on the effectiveness of content marketing initiatives through defined key metrics, driving continuous improvement.

• Engage regularly with the content team to review quarterly results, celebrate wins, and share learnings that raise the bar across campaigns.

Requirements

• Advanced or native English speaker.

• 4+ years of experience in product content marketing, brand marketing, or a similar role, with proven success in leading content-driven campaigns for product-based IT/tech businesses (complex SaaS products as a plus). A portfolio showcasing relevant examples of your work is required.

• Industry knowledge (Fintech/Cybersecurity/KYC preferred).

• Research and analytical skills to gather/interpret data.

• Creative mindset while handling complex B2B SaaS content.

• Expert in writing and storytelling, with a strategic mindset toward content development.

• Excellent communication skills for navigating challenges and engaging effectively with teams and stakeholders.

• Strong organizational skills and experience managing content strategies, deadlines, and multiple projects simultaneously.

• Acute understanding of how content should be used across different distribution channels, including performance marketing channels.

• Experience with analytics tools like Google Analytics, Superset, or similar to track KPIs, measure performance, and make data-driven decisions.

Conditions

• Competitive salary and bonus programs.

• Fully remote and flexible working schedule, with access to a coworking space (in some locations).

• Working with a product that matters. Our technology helps to protect millions of users and lots of online services worldwide.

• International project. Our team works from offices in Berlin, Limassol, London, and Miami, our customers are spread from Mexico and the USA to Hong Kong, South Korea, and Singapore.

• 1 extra day off to celebrate your birthday.

• 7 additional days to enjoy the Christmas & New Year holidays.

• 7 days of sick leave (without the need for documentation).

• Regular, fully covered team offsites to connect and collaborate.

• Learning opportunities and support to attend industry events with the team.

The hiring stages: TA screening -> Interview with Lead Content Marketing Manager -> Assignment -> Interview with Brand & Creative Director - Final Interview.

Sounds like a great opportunity for your career development? Then go ahead and apply!