Chief Marketing Officer

As a CMO, you will architect and scale acquisition engines across a fast-growing portfolio of early-stage ventures. You will own full-stack marketing for Pink Elephant’s products – from go-to-market strategy and branding to performance-driven growth across channels.

This is a high-leverage role for a strategic doer who thrives in ambiguity, builds systems from scratch, and knows how to move fast without breaking trust in regulated industries.

What you will drive: responsibilities

Portfolio-wide ecosystem launches

• Design and execute go-to-market strategies for multiple products at once (e.g., ketamine telemedicine MVP in the UK, microdosing e-comm, media platform, guiding app);

• Create coherent brand narratives across the product ecosystem, ensuring synergy between media, community, and digital health tools;

• Lead coordinated product rollouts across diverse markets and regulatory environments.

Growth strategy, experimentation&execution

• Build and manage high-performance marketing funnels across SEO, paid acquisition, influencer/UGC loops, and lifecycle automation;

• Drive SMM-led acquisition (particularly on IG, TikTok, YouTube, Reddit), converting attention into engagement and users;

• Develop and iterate growth hacking tactics for early traction: landing page tests, viral loops, ambassador programs, referral engines, etc.;

• Use data to obsessively test and optimize: CAC, LTV, ROAS, cohort retention.

SEO & content-led growth

• Design and manage SEO content strategies that scale: high-intent pages, editorial hubs, UGC/UGS, link-building loops;

• Collaborate with media and edtech teams to turn scientific/educational assets into organic acquisition channels.

Leadership & cross-functional collaboration

• Build and lead a distributed growth marketing team (in-house or hybrid with agencies/freelancers);

• Partner with Product, Science, EdTech, and Revenue teams to align brand promise with delivery;

• Advise Entrepreneurs-in-Residence on early-stage brand, launch and growth plans for their ventures inside the builder.

Requirements

You bring: experience&competencies

Growth operator profile

• 7+ years in full-stack marketing with a strong focus on SEO, SMM, and growth hacking for early-stage B2C digital products;

• Proven track record of launching and scaling multiple products in consumer tech, digital health, wellness, or DTC;

• Strong data fluency: you think in metrics, cohorts, and CAC-to-LTV ratios;

• Experience with marketing tech stack: Meta, Google Ads, TikTok, Webflow, GA4, Mixpanel, Hubspot, Ahrefs, Zapier, etc.

Ecosystem mindset

• Experience working in or with venture builders, accelerators, or startup studios is a big plus;

• Comfortable architecting and juggling marketing for multiple products at different stages – from pre-launch to scaling;

• Ability to think brand and performance together across multiple verticals.

Values & domain alignment

• Deep interest in or experience with mental health, psychedelics, wellness, or mission-driven consumer products;

• Experience working with regulated categories (e.g., cannabis, telehealth, supplements) or in ambiguous regulatory environments is a major plus;

• Cultural fit – bias for shipping, radical candour, curiosity about psychedelics-driven mental health.