Senior Data Analyst (Marketing)

What you are going to do:

1. Analyze marketing performance across paid channels (Google Ads, Meta) and landing pages to identify growth opportunities
2. Take ownership, support and scale marketing dashboards to reflect current strategy and highlight new opportunities
3. Conduct deep-dive analyses of attribution models and user journeys, build predictive LTV models, and benchmark performance across acquisition sources
4. Work closely with data engineers to troubleshoot and enhance API-based data flows from Google Ads, Meta and other platforms
5. Work hand-in-hand with landing, traffic, and growth managers — share research, brainstorm experiments, and challenge each other to turn insights into growth

What we expect from you

1. You’re confident in writing advanced SQL, including window functions, CTEs, and data transformation logic
2. Solid hands-on experience in analytics (at least ~2 year in a commercial role), ideally with a focus on marketing data
3. Understanding of key digital marketing metrics like CAC, ROAS, LTV, conversion funnels, and different attribution models
4. Experience working with BI tools (e.g., Tableau, Power BI, Looker, or similar)
5. Familiarity with attribution modeling and multi-touch attribution analysis
6. 
   

Not a Requirement, But an Advantage

1. Familiarity with tools like Google Analytics, Yandex Metrika, or other web analytics platforms
2. Experience in working with Facebook Ads Manager, Google Ads
3. Experience working in EdTech or with web products
4. Working knowledge of Python for analytics tasks (e.g., data cleaning, basic automation); experience with APIs (e.g., Facebook, Google Ads, or similar)
5. 
   

Stages of interview

1. HR interview
2. Technical interview (livecoding)
3. Сase interview with Head of Analytics (Business cases)
4. Final interview with a Marketing stakeholder
5. Gathering recommendations
6. Offer
7. 
   

Why us

1. 🌍 Remote-first, global team — work from anywhere (GMT+1 to +4 preferred). We're not tied to the office, but we do have a cozy space in Belgrade and support relocation if that's your thing
2. ⏰ Flexible Work Schedule: Enjoy the freedom to work during hours that best suit your productivity and lifestyle.
3. 🔄 Quarterly performance reviews (optional) — with a required annual cycle, so you get regular feedback and clarity on your growth path
4. 📈 Marketing-driven company — you'll be part of a business where marketing is the growth engine: multi-channel strategies, large budgets, and the freedom to test new ideas at every stage of the user journey
5. 📊 Growing analytics culture — this is a place where you can shape the way we do analytics, introduce best practices, and learn from others while making a meaningful contribution
6. ⚡️ Startup pace with structure — we move fast, but we've already built the processes to support growth without the chaos