Marketing Analyst

We’re looking for a Senior Marketing Analyst to help us unlock growth across our casual mobile gaming portfolio. You’ll play a key role in analyzing user acquisition performance, identifying opportunities for scale, and providing insights that shape our marketing decisions.

This is a hands-on role for someone who thrives in fast-paced environments, understands the mobile gaming and UA landscape, and can turn data into actionable business recommendations.

You won’t be responsible for building predictive models yourself — but you’ll work closely with our in-house forecasting and analytics team to bridge data science outputs with practical UA and growth strategies.

Responsibilities:

1. Analyze the performance of paid UA campaigns across multiple channels

2. Identify inefficiencies, trends, and growth opportunities in acquisition, retention, and monetization

3. Collaborate with UA, Creative, Product, and Monetization teams to drive campaign improvements

4. Design and evaluate tests for creatives, offers, targeting, and other performance levers

5. Translate analytical findings into clear, actionable business recommendations

6. Partner with the Data Science team to improve how we interpret and apply modeled metrics

7. Mentor marketers and cross-functional partners in marketing analytics and data literacy

Requirements:

1. 3+ years of hands-on experience in marketing analytics within mobile gaming

2. Strong understanding of UA mechanics and campaign performance measurement

3. Advanced SQL skills; able to work efficiently with large datasets (ClickHouse experience is a plus)

4. Confident with Python (especially Pandas, NumPy)

5. Proficient in creating data visualizations and dashboards (Matplotlib, Seaborn)

6. Experience designing, running, and interpreting A/B tests

7. Familiarity with BI tools (e.g., Tableau, Metabase, Power BI)

8. Excellent communication skills — able to tell compelling stories with data

9. Proactive, curious, and comfortable working in cross-functional environments

10. Bonus: experience with attribution platforms (Appsflyer, Adjust), AdTech tools, or campaign automation systems

Why Join Us:

1. Shape the growth strategy of mobile games played by millions

2. Work with a team that values speed, ownership, and experimentation

3. Collaborate with top-tier UA, creative, and analytics professionals

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.